Flash Bounty - 5. Top Brands Launching NFTs
Quite a few non-Web3-native companies have gotten involved in NFTs — Reddit, Starbucks, Porsche, Nike, the NFL, and others across chains like Ethereum, Polygon, Flow, and more. We want to know: How does each project compare, and does choice of chain seem to affect outcome? (Include any metrics you think are relevant — mint and trading volume, total revenue/royalties, unique wallets, hold time, etc). How has each project fared since launch? Have volumes fallen off, did are there any unusual effects on activity? Choose at least 3 NFT projects from non-Web3-native companies for your analysis. For reference, compare results with at least one Web3-native NFT project of your choice - how do the top brands' projects compare to the industry native one(s) you've chosen? BONUS: Share your work on Twitter and tag @flipsidecrypto, @metricsdao and any other projects you mention that might find your work valuable.
✨Introduction
This Non-Web3 Native NFT Comparison Dashboard provides a comprehensive analysis of four NFT projects created by non-Web3 native companies: Reddit NFTs, Porsche NFTs, NFL ALL DAY NFTs, and The Nike NFTs. The dashboard compares important metrics such as mint and trading volume, unique wallets, and holders wallets to evaluate the success and impact of these projects. The purpose of this analysis is to gain valuable insights into the performance of NFTs created by non-Web3 native companies and to compare them with the industry's native ones. The outcome of this dashboard will highlight the significance of the choice of chain and other factors in determining the success of NFT projects. Total amount of NFTs created by the project and the total volume of NFTs traded.
Ethereum-based blockchain apps and services make up the Web3 ecosystem. Thus, a Web3-Native Project is an NFT project that uses blockchain technology for transparency, immutability, and security. These projects integrate with Web3's infrastructure and native tools and services. Web3-Native Initiatives are more decentralized and autonomous than NFT projects outside this ecosystem.
Traditional companies outside the Web3 environment create Non-Web3-Native NFT projects. These companies are new to the NFT market and unfamiliar with Web3 ecosystem technologies and infrastructure.
Non-Web3-Native Projects are usually more centralized and use traditional infrastructure. These companies may use their business models, client bases, and other resources in NFT projects. However, as newcomers to the NFT market, they may struggle to adapt to the Web3 ecosystem's decentralized and autonomous structure.
Non-Web3-Native Projects can offer new markets, audiences, and revenue sources despite these challenges. They can also diversify and increase the NFT business with new viewpoints and approaches.
🛠️ Method
The methodology involves analyzing NFT sales data from the Polygon network by using the polygon.core.fact event logs table and the polygon.core.fact_token_transfers table. The 'TransferSingle' event name was used to find all Mint transactions by filtering the 'from' address value and verifying it against the NFT collection contract address. The sales volume was calculated by filtering the raw_amount greater than 0 and converting the value to ETH. The effect of the NFL Thanksgiving games on NFL All Day NFT sales was analyzed by using the flow.core.ez nft sales table and determining the daily USD value using the flow.core.fact prices table. The flow.core.dim allday metadata table was also used to extract the names of teams and their sales metric overview. Other collections have been analized by their contract addresses on ethereum.core.ez_nft_sales table.
The above parameters option set to chose two Web3-native NFT project on Ethereum and Solana for reference, to compare results with.
Azuki and DeGods have been set by default and you can change it to other two projects aftre log in to FS.
✍🏻 Conclusion
The following insights are suppored by the visuals in the next pages.
In October 2022, Reddit NFT sales activity spiked. The launch showed high interest in the collection. The graph also reveals that sales and customers declined following the initial release. This is typical for NFT projects, as fresh releases generate a lot of hype that eventually dies down. However, the Reddit NFT collection continued to sell after its original release, demonstrating continuous interest. 56% of Reddit NFTs sold for 0.1–0.5 ETH, according to the graph. This implies a robust demand for these NFTs at a mid-range price point and that the collection is accessible to a wide spectrum of purchasers. This could also indicate the perceived value of the NFTs, since they are not too expensive to be out of reach for the typical buyer but not too inexpensive to be considered worthless. The Reddit NFT sales activity and price range graphs indicate that the collection was initially popular but has since waned. Sales after the initial release period show that these NFTs are still popular.
Since January 2023, 1165 buyers have sold 6.89 Million USD in Porsche NFTs. This shows considerable demand for Porsche NFTs and purchasers' willingness to invest in these rare collectibles. Buyer interest for Porsche NFTs peaked on January 25th. The graph reveals a steep reduction in sales activity since this high, which may indicate a decrease in demand or market saturation for Porsche NFTs. Buyers valued these NFTs, as 45% went for above $3,000. NFTs' large investment shows Porsche's status and value. Monitoring Porsche NFT secondary market sales can reveal the collection's health and future. Since their release, Porsche NFTs have boosted the NFT market and produced significant income.
Sales spiked in February 2021, January 2022, and September 2022 for the NFL All Day NFT collection. During these spikes, many customers purchased NFTs, showing great interest in the collection. Sales average 1K–5K per day. This constant activity shows the NFL All Day collection's robust and expanding NFT buyer group. This collection sold $681 Million with 381K purchasers. The NFL All Day NFTs are one of the most popular and valuable NFT collections from non-Web3-native organizations. The data shows that a considerable percentage of NFL All Day NFTs sell for high prices, indicating a strong demand for premium NFTs.
Nike NFTs generated peak secondary sales of 18.5 Million USD from 378 consumers from January to March 2022, when the NFT market bullrun began. Due to their rarity, Porsche NFTs are fetching premium prices. Nike NFT sales have dropped from its all-time high to below 500K, indicating that consumers' initial excitement and passion have waned. The graph shows a sharp reduction in sales activity since this high, which may imply a decline in demand or market saturation for Nike NFTs.
Finally, the Non-Web3 Native NFT Comparison Dashboard sheds light on the efficacy and influence of NFT initiatives developed by businesses that aren't Web3 natives. Factors including mint and trade volume, unique wallets, hold time, and revenue earned were found to be particularly significant in a review of Reddit NFTs, Porsche NFTs, NFL All Day NFTs, and Nike NFTs vs two Ethereum and Solana Web3 native NFT projects (by defualt Azuki and DeGods). Each of the four NFT initiatives has seen varied degrees of success, with NFL All Day NFTs standing out as one of the most successful collections of NFTs created by businesses that are not native to the Web3 platform. This data shows that even non-Web3 native enterprises can have a major impact in the NFT industry, and it also gives a detailed overview of the NFT market.
Hey there 👋!
Firstly, I appreciate you sticking with it until the conclusion.
I'm Hamed, a civil engineering Ph.D.
student interested in data analysis.
I've made many similar dashboards and visualizations since I started at Flipside in January.
Please take a look at my various contact details and let me know what you think.
About:
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Author: HaM☰d
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Discord: 0xHaM☰d#8391
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Twitter: @arjmandi_hamed
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Email: h_arjmandi2012@yahoo.com