Introduction

One of the key features of a successful business and marketing strategy is the ability to build strong customer relationships and foster loyalty. The aim is to keep customers returning and maintain a steady flow of new customers.

A significant method to ensure customer retention and minimize attrition is by analyzing actual behavioral data over time. Delving deeper beyond superficial product data is crucial to gain insights necessary for crafting a strategy to reduce customer churn and establish a sustainable edge over competitors.

In this dashboard, we analyze the retention cohorts of Terra ecosystems users. We evaluate it over time, both weekly and monthly, and also explore based on the fees generated, considering both percentage and absolute amounts.