Back to Basics: Account Activity (Terra)
The question of “active wallets” faces every ecosystem. Let’s investigate this question for Terra — and go beyond the “one transaction in 30 days” approach! Define what an active, high quality user looks like and how it can be measured. Assess how many active users exist on Terra, according to your definition. Additionally, provide a few brief, specific ideas to attract additional users, as well as an assessment of what it would cost to implement these ideas. What is the acquisition cost for a high-value user, according to your recommendations?