Web3 Analytics 201
At the beginning of 2022, LooksRare executed a vampire attack against Opensea, by airdropping a token ($LOOKS) to lure users away from the popular NFT marketplace. The attack was initially successful, but the question remains: did it have a lasting impact on the ecosystem? Recently, Blur attempted a similar strategy against Opensea, also by airdropping a token to attract users away from the marketplace. It's worth noting that Opensea does not have its own token, making it an attractive target for these types of attacks. To anticipate the potential impact of this new attack, we'll analyze the previous event and compare key metrics between Opensea and LooksRare to determine the effectiveness of the previous vampire attack and to provide insights on what to expect from the current situation.