Q19. Analyze the NBA Conference Finals (May 17th- May 29th) and determine whether it had an impact on NBA Top Shot's volume. 

Crypto deals help fuel NBA sponsorships to $1.6 billion in 2021-22 season

Cryptocurrency companies helped fuel the NBA’s sponsorship revenue to a record $1.6 billion in the 2021-22 season, according to estimates by IEG, a sports partnerships consultancy.

That’s up 13% from the $1.4 billion in the 2020-21 season. In the 2018-19 season, the National Basketball Association raked in $1.2 billion in sponsorship money. Sponsorship agreements can include deals for arena-naming rights and for companies to put their names or logos on players’ jerseys.

“The cryptocurrency category’s sponsorship sending spree is like nothing we have ever seen before,” said said Peter Laatz, IEG’s global managing director.

Crypto partnerships are now the second most lucrative sponsorship category for the NBA, behind only the technology category. Among the NBA’s crypto deals this season was a league agreement with crypto trading platform Coinbase. CNBC reported that the deal is worth $192 million over four years.

Total daily transactions

This chart shows the total daily transactions.

According to the chart:

• The most transactions were on May 6th, nearly 67.5K.
• The most transactions were on June 20th, about 42K.
• With the beginning of the NBA Conference Finals on May 16th, total transactions were raised.

Total daily amount

This chart shows the total daily amount.

According to the chart:

• There was significant growth on May 6th and May 19th.
• The highest amount was about 902K on May 6th.
• The least amount was about 54.5K on June 19th.
• With the beginning of the NBA Conference Finals on May 16th, total amount was raised.

Total daily flow

This chart shows the total daily flow.

According to the chart:

• The amount of total flow has been decreasing in total.
• The highest total flow was about 4.8 on May 5th.
• NBA Conference Finals had no impressive impact on total flow.

Total daily volume

This chart shows the total daily volume.

According to the chart:

• There was a growth on May 6th and May 19th.

• The most volume was almost 4M on May 6th.

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Total daily sales

This chart shows the total daily sales.

According to the chart:

• There was significant growth on May 6th and May 19th.
• The most sales was on May 6th about 32.33K.

Total daily USD volume

This chart shows the total daily USD volume.

According to the chart:

• There was significant growth on April 22nd,April 26th and May 6th.
• The highest USD volume was nearly 2.3M on April 26th.

**Source: **

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