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How much more valuable, on average, are touchdown rushes than a rush that did not result in a touchdown? For this, you could compare sales of a rushing touchdown like this one vs. a 50-yard rush that did not result in a touchdown like this one. Since whether the play was a touchdown is not always present in the description, you could take a sample set to test your hypothesis. What about for quarterbacks, or wide receivers? Defense vs. Offense analysis, looking at how well sales of OL plays that result in the team scoring vs. defensive linemen highlights like a sack. If the player's team won the game, does that correlate to higher sales for that individual moment vs. a play where the team lost?