Metrics Being Considered

1. Total NFTs minted
2. NFT price at the time of Launch
3. Cummulative Volume over time
4. Average NFT price on the secondary market over time
5. Volume in the last Quarter
6. Volume for the first quarter of launch
7. Total fees paid out to the creator (This being a source of Revenue for Nike)

NFTs Minted (Claimed)

In April 2022, RTFKT, in partnership with Nike, made waves by airdropping the first-ever Nike CryptoKicks for free to holders of RTFKT’s valuable CloneX profile picture NFTs and other early RTFKT NFTs in February. Prior to this, collectors completed a series of quests and puzzles before RTFKT launched the website that allowed holders to open the mysterious NFT vaults.

Given Nike's renowned brand, the airdrop recipients listed the NFT on secondary marketplaces like OpenSea at prices as high as 3.8 ETH (~$10,980 at the time).

Subsequently, the NFT became available to the public, extending beyond airdrop beneficiaries. This dashboard tracks how the NFT has traded on the secondary market and the fees that Nike has earned as additional revenue since then.

If you have any questions about this dashboard or suggestions for improvement, feel free to reach out to me on Twitter at @journeybyhenry.

At the collection's launch in April 2022, the NFT traded on platforms like OpenSea for an average price of 3.8 ETH (appr. $10,780). However, by March 2023, the weekly average price had declined sharply, reaching 0.137 ETH (appr. $227)—a 97% decrease in value.

This significant drop could reflect broader market conditions at the time. The crypto market, including key assets like Bitcoin (BTC), has seen substantial declines, with BTC falling to its lowest price since November 2020. This bearish trend may have impacted the entire crypto ecosystem, including the NFT market.

We’ll analyze the data further to understand how market dynamics have shifted from the collection’s launch in 2022 through March 2023.