Unpacking the Growth and User Behavior of Zeta & Drift Markets

This analysis dashboard examines two emerging options and perpetuals exchanges in DeFi, Zeta Markets and Drift Markets. It analyzes their growth trajectory since 2023 and how they have attracted users during a period of minimal attention and liquidity. The dashboard explores popular product offerings, user demographics, trading activity, and user behavior. It evaluates whether these platforms are dominated by whale activity or if there are significant numbers of retail traders using them. The insights from this dashboard will provide a comprehensive understanding of the performance and user adoption of these platforms in the current Solana DeFi landscape