NEAR Social is a space that brings together the brightest minds in the NEAR ecosystem. It enables anyone to try their idea on a small scale and provides dApps ways to explore how they can integrate with DeSo. For instance, DEXs like REF are building their own widgets to enable direct swapping for users.

While Polygon has Lens Protocol and Ethereum has Mirror—on NEAR, a team of devs is quietly building out NEAR social, a crucial part of enabling the user-owned Open Web.

Existing Web2 social media platforms (like Twitter) have a single point of failure, raise privacy concerns and don’t allow users to own their data, which is monetized. On the other hand, decentralised social networks like near.social aim to provide solutions for these problems through peer-to-peer networks for social interactions, content creation and distribution.

The vision behind NEAR social is to build the foundation for an open web where people have real identities that go beyond just being a wallet. It’s already bringing together builders in the NEAR community and has over 1400 registered profiles.

However, NEAR social is a lot more than just a social network. It’s also a layer for innovation where developers can go wild with their ideas. As the Ready Layer One team has demonstrated with their idea of adding push notifications; it took them less than a day to have a first beta running.