The NBA’s Top Shot product is a blockchain-based virtual trading card platform. It was born from a partnership between the NBA, the NBA Players Association, and Dapper Labs. The platform runs on the FLOW blockchain, which Dapper Labs created to be a “developer-friendly blockchain built to support the next generation of games, apps, and digital assets.”

The system operates just like trading cards, except that it combines NBA highlights and digital art. The NBA licenses reels to Dapper Laps, who then creates Moments from the footage. Moments are video highlights that have been attached to NFTs. Each has a unique digital serial number that guarantees the authenticity and indicates how rare the Moment is. Moments are the foundation that make up the Top Shot ecosystem.

Just like with trading cards, the team only makes a limited number of NFTs to create scarcity. This increases the rarity of specific Moments and, as a result, the financial value.

Source: nftnow.com

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Flow - 6. TopShot during the NBA Playoffs