New Users Retention

I looked into how well new users stuck around over the past year. The concept is quite straightforward. Let's break it down. Take, for instance, the period of October and November 2022, when a combined total of 400,000 new users hopped onto the Avalanche network. Among these, approximately 64% of the users who joined in October returned to make more transactions in November. Fast forward two months and about 48% of the October new users were still engaging with Avalanche. This example helps us understand the user retention dynamics for different months. What's intriguing is that only the users who joined in October and November exhibited the highest retention rates. In contrast, the average retention rates for users in other months remained under 10%.

Avalanche: New Users!