In this analysis, You will read about Near Social on Near chain. near.social is a social network dedicated to NEAR community and NEAR blockchain. A community that is open and welcoming for newcomers.

So i went through Near Social and analyzed these parameters:

• Active Users per day and month
• Users Activities on Near Social
• Trending Topics and accounts

Let's begin by looking at the number of new users, which encompasses all users who engaged in activities on Near Social or utilized the paid Social Near allowance, counted as new users. The surge in interest for Near Social seemed to peak around March 2023. During that month, approximately 5.3K new users became part of Near Social.

On average, Near Social welcomed 1.2K new users each month, 304 every week, and around 53 new users daily.

I categorized the users according to their registration date on Near Social, and subsequently monitored their activities since January 2023. It's evident that user engagement has gradually declined over time. For instance, users who initially joined between January and March 2023 exhibited reduced activity after March. Conversely, users who joined in April 2023 have maintained their level of activity, constituting over 60% of the current user base.

Approximately 15% of the early adopters are still active on Social Near.

On average, Near Social registers 176 users per day, amounting to 2.7K new users each month. The peak in user numbers occurred in March 2023. However, following that period, the active user count experienced a decline.

Starting from June 2023, there has been an average of 3.6K users per month and 116 users per day, consistently maintaining this level for four consecutive months. It appears that market conditions may have had an impact on Near Social, as it has not witnessed significant growth in recent months.

In the table below, you can observe the monthly user retention rates.