Kaia is a unique blockchain combining two distinct protocols( Klaytn & Finschia) to deliver advanced performance and scalability. By supporting the Ethereum Virtual Machine (EVM), it ensures seamless integration for developers building decentralized applications (DApps) while maintaining compatibility with Ethereum-based smart contracts. Its dual-protocol foundation enhances security, transaction speed, and cost efficiency, positioning Kaia as a promising player in the decentralized finance (DeFi) space, NFTs, and liquid staking. Since its mainnet launch in August 2024, Kaia has focused on affordability, low transaction fees, and fast block finality.

It underwent rebranding and strategic changes to enhance its focus on the Asian market, which is seen as a significant area for blockchain adoption and growth. By concentrating on the Asian market, Kaia seeks to capitalize on the region's vibrant tech ecosystem and the growing interest in decentralized finance (DeFi), non-fungible tokens (NFTs), and other blockchain applications. The company is committed to understanding and addressing the specific needs of Asian users, ensuring that its offerings align with local preferences and regulatory frameworks.

Kaia aims to onboard more mainstream users, often referred to as "normies," by simplifying the user experience and providing educational resources. This includes making the platform more accessible, intuitive, and user-friendly, thereby lowering the barriers to entry for individuals unfamiliar with blockchain technology