Blog
Dec 18, 2024

Scores: The Critical Signal for Market Cap Growth

Blockchains and protocols can measure, track, and grow high-value blockchain users through Flipside’s proprietary scoring system that asses quality of over 150 million addresses daily.

What are Flipside Scores

Our scoring system uses advanced statistical modeling to measure user quality across blockchain ecosystems. Scores tend to be leveraged by blockchains to track quality of users as they have strong correlation to market cap and token price. Unlike simple activity metrics, this scoring system enables chains and protocols to make data-driven decisions about token distribution and ecosystem growth. Case in point: the number of active addresses and market cap are not correlated, but the number of  high scoring addresses and market cap ARE correlated. 

Chat with our team to learn about leveraging scores to make strategic, retained growth within an ecosystem. 

Scores for Growing Blockchains

Leading chains and protocols leverage Flipside Scores to create strategic, effective ecosystem growth. Scores are used to:

  • Identify and attract valuable users who drive sustained liquidity and value
  • Make data-driven token distribution decision
  • Benchmark against competitors 
  • Predict growth potential through user quality metrics
  • Identify chain weaknesses and strengths 

Chat with our team to learn about leveraging scores for your chain. 

Scores for Users

Users can increase their wallet scores per ecosystem. At Flipside, we use scores to create payouts for Quests. Higher scores = higher reward.

Dive into Quests so start growing your scores and stacking your bags. 

Proven Results

Avalanche: While having fewer total addresses than a competitor, Avalanche's disproportionately high number of high-scoring wallets (scores of 7+) generate exponentially more protocol volume, demonstrating how quality users drive outsized value. Avalanche can focus its strategy on high impact users without spending as much resources on large volume user acquisition. 

Aptos: Aptos leveraged scores to achieve a 100x return: $1M increased onchain activity for every $10K invested in score-based programs.